How to Create a Logo from Scratch

Branding•Intermediate•15 min read

Learn the step-by-step process of designing a professional, scalable vector logo using basic shapes and the Pathfinder.

Step-by-Step Guide

Step 1: Set up a new document with artboards sized for logo presentation.
Step 2: Sketch your initial concept on paper or use the Pencil tool for a rough digital draft.
Step 3: Use basic shapes (Rectangle, Ellipse) to build the foundation of your logo.
Step 4: Use the Pathfinder panel to combine or subtract shapes to create unique forms.
Step 5: Add typography using the Type tool and adjust kerning and tracking.
Step 6: Refine colors using the Swatches panel and ensure it works in black and white.

Branding•Intermediate•15 min read

Learn the step-by-step process of designing a professional, scalable vector logo using basic shapes and the Pathfinder.

Step 1: Set up a new document with artboards sized for logo presentation.
Step 2: Sketch your initial concept on paper or use the Pencil tool for a rough digital draft.
Step 3: Use basic shapes (Rectangle, Ellipse) to build the foundation of your logo.
Step 4: Use the Pathfinder panel to combine or subtract shapes to create unique forms.
Step 5: Add typography using the Type tool and adjust kerning and tracking.
Step 6: Refine colors using the Swatches panel and ensure it works in black and white.